The Blog

Science, research & strategy
behind our apps.

We build software on top of real research. These are the deep dives: the physiology behind CalmTide and SolGlow, and the trading ideas you can practise in Hedge Fund CEO.

CalmTide · Breathwork

Cyclic Sighing vs Box Breathing: What the Research Actually Shows

A Stanford trial put four practices head to head at five minutes a day. One beat meditation on mood — and was the only one to slow resting breathing all day.

SolGlow · Vitamin D

Vitamin D Winter: When Your Skin Stops Making It Entirely

Four days a year in Cyprus. 215 in Reykjavik. Why the sun's angle — not the cold — shuts synthesis off, and why the fix starts in September.

CalmTide · Cortisol & recovery

What Actually Moves Your Cortisol?

Caffeine, alcohol, late meals, hard workouts — what each measurably does to your stress physiology, and why you can only read the verdict the next morning.

SolGlow · Vitamin D science

The UV Index Is the Wrong Number for Vitamin D

It was built to predict sunburn. Vitamin D follows a different action spectrum — and the gap between them moves with sun angle and ozone.

CalmTide · Cortisol & Apple Watch

Can the Apple Watch Measure Cortisol? The Honest Answer

No smartwatch has a cortisol sensor — not Apple Watch, Oura, or WHOOP. But your wrist tracks proxies that shadow stress. Here's what it can and can't tell you.

SolGlow · Vitamin D

Vitamin D Deficiency: Signs, Science, and Your Risk

The symptoms are vague and the guidance just shifted. Here's what deficiency is, who's most at risk, and how to gauge your own — without guessing.

Hedge Fund CEO · Options 101

Options Trading Explained: Calls, Puts, and the Greeks

Calls, puts, premium, time decay, and the Greeks in plain English — why options are risky, and how to build the intuition risk-free.

SolGlow · Vitamin D

How Much Sun Do You Actually Need for Vitamin D?

"15 minutes a day" is close to useless — the real answer changes 10× with your skin type, latitude, season, and time of day. Here's what actually determines it.

CalmTide · Cortisol science

The Science Behind CalmTide: How Apple Watch Data Can Estimate Your Cortisol Load

HRV, deep sleep, training zones and the HPA axis — why the metrics on your wrist track chronic stress, and how CalmTide turns them into one number.

SolGlow · Vitamin D science

How SolGlow Estimates Vitamin D From Sunlight

Why a supplement number on a bottle tells you less than the sun does — and the physiology SolGlow uses to estimate what your skin actually made today.

Hedge Fund CEO · Strategy

7 Stock-Trading Strategies You Can Practise Risk-Free

From dollar-cost averaging to covered calls — classic strategies explained, and how to rehearse each one with virtual money before risking real capital.